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Our Values
Humanity first, profit last
We believe that it is everybody's responsibility to take action for the oppressed in our world. This is why we pledge 25% of our profit in addition to sponsoring and supporting projects and fundraisers organized by our trusted partner organizations.
Action for the oppressed also means resistance against the oppressors. One of the ways we do this is by boycotting all platforms and services that have ties to or fund apartheid entities, including, and especially, 'Israel'. This also includes platforms that try to suppress Pro-Palestinian movement.
Knowledge with purpose
Knowledge is a valuable asset. However, little can be accomplished with it if is is not put to a purpose. One of our main missions is to spread the knowledge of the Quran, its eloquence, timelessness, and wisdom. Every keeper of this knowledge is then trusted with the responsibility of implementing it. Only then will true purpose be realized. The rights of the persecuted will be fought for. The evils of the tyrants will be repelled. The systems of injustice will be felled and the cries of the orphan will be heard. It is this knowledge that is at the center of all being.
Faith through understanding
We believe that understanding is an essential foundation to faith. The Qurān is unexplicably vast but true understanding of the Arabic language, its rhetoric, eloquence, grammar, and morphology bring us much closer to the secrets of the Qurān. The miracles of The Book are countless, but its main miracles is its composition. Our aim is to gradually release programs for every field of study that contributes the culmination of all knowledge: Tafsīr.